Lark is a cigarettes brand introduced in 1963 by Liggett & Myers


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Lark Cigarette Brand - Tobacco Shopping Guide Online

Lark is a cigarettes brand introduced in 1963 by Liggett & Myers and notable for its charcoal filter and past advertising campaigns, among which was one featuring people on the street being asked to "Show us your Lark pack".

In 1963 Liggett & Myers introduced the Lark brand with its trademark charcoal filter in an effort to halt a five-year downward drift in sales.  The distinguishing feature of the brand, both in terms of physical characteristics and taste was the 3-piece "Keith" filter, the middle section of which contains small charcoal granules, which reportedly reduces the harshness of the cigarettes smoke.

Liggett & Myers underwent several corporate name changes over the ensuing years but kept the Lark brand in their product mix until 1998, when Liggett Vector Brands Inc. sold Lark, along with the L&M & Chesterfield brands, for $300 million to Philip Morris Companies Inc., later known as the Altria Group. (The sale involved only domestic rights; Philip Morris already owned the international rights to the three brands, which it had purchased in the late 1970s.  As of 2008, Lark continues to be manufactured and sold by Philip Morris USA, a subsidiary of Altria Group.

It gained popularity very quickly as Lark cigarettes contain a high quality Virginia blend.

Since its introduction and despite several prominent advertising campaigns, Lark has never held a large share of the U.S. cigarette market. As of 2008, the brand has less than 1% of the domestic market share. It is extremely popular in Japan, however.


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